One aspect of Building Business Value is charging the RIGHT price!
I am often amazed at how many businesses get this wrong, under-charging AND over-charging for their products and services.
Why?
1. They don’t actually know their Unique Selling Points (USPs)… or, if they do, they don’t know how to make the most of them;
2. They don’t understand the market or their competition properly;
3. They are afraid of charging enough money for their time;
4. They don’t recover their overheads (mostly because they don’t actually know what their overheads are!!!)
Is this you – what are you doing about it?
Is this someone you know – what are they doing about it?
Advertisement
